About Us

COWISE IDEA LAB LTD., formerly Digi3 Studio, is a digital design agency that has been helping companies to take care of design, technology, data & business. Based in Hong Kong with team members of different backgrounds having over 25 years of experiences in the field to produce creative design and innovative solutions for engaging existing customers and acquiring new consumers for clients, old and new alike.
1998
The year the practice started — from hand-coded sites and Flash, through CMS and mobile, to AI-assisted production today.
10
Practices under one roof — events, Gen AI, vibe coding & forward deployment, web, apps, e-commerce, social, motion, SEO & GEO and IoT — so the campaign, the site behind it and the data it returns are built by one team.
100+
Campaigns, sites, apps and events delivered for clients across Asia Pacific.

Milestones

A short history of how the studio grew, the work that shaped it and the craft we picked up along the way.
  1. 2026

    Gen AI workshops

    The consultancy grows into hands-on training: workshops that get a team writing prompts, automating their own work and setting the ground rules for using AI safely with brand and customer data.
  2. 2025

    Vibe coding & forward deployment

    AI-assisted development becomes a practice of its own: rapid prototypes built alongside the people who will use them, then hardened, integrated and deployed as working products their teams can run.
  3. 2023

    Gen AI consultancy

    We start advising marketing and operations teams on where generative AI genuinely helps — content production, translation, customer service and internal workflow — and where it does not.
  4. 2020

    Digi3 Studio becomes COWISE IDEA LAB

    Digi3 Studio is formally deregistered, completing the transition to COWISE IDEA LAB and bringing the studio’s design, technology, data and business practices under one name.
  5. 2019

    Shopify Partner

    E-commerce becomes a practice of its own. As a Shopify Partner we build storefronts, themes and integrations, and connect them to the CRM that turns a first order into a returning customer.
  6. 2017

    Machine Learning, Stanford Online

    Our founder completes the Machine Learning course authorised by Stanford Online and offered through Coursera — the groundwork for the data and AI side of the studio, six years before generative AI arrived in every brief.
  7. 2015

    COWISE IDEA LAB LIMITED incorporated

    Digi3 Studio is incorporated under a new name, and the scope widens from design and production into technology, data and business — including the event systems, RSVP and check-in tools we still run today.
  8. 2013

    New York Festivals Grand Jury

    Our founder joins the 2013 New York Festivals Grand Jury, judging international work — and bringing back a sharper sense of what separates a good idea from a well-executed one.
  9. 2011

    In-house multi-language CMS

    We build our own content platform to run regional marketing portals — one codebase, several markets, publishing in English, Chinese, Korean, Thai and Japanese without a separate site per language.
  10. 2009

    Digi3 Studio opens in Hong Kong

    The practice becomes a studio, with a small team taking on brand sites, campaign minisites and motion work for agencies and clients directly.
  11. 2006

    WebAward — Consumer Goods Standard of Excellence

    Recognition in the Consumer Goods category, as the work moves towards brand and campaign sites for consumer and lifestyle clients.
  12. 2003

    WebAward for Standard of Excellence

    A second WebAward, this time for Standard of Excellence — measured not on looks alone but on structure, copy, navigation and the way the whole site holds together.
  13. 2002

    HKDA Design 02 Show — Web Category

    Selected in the Hong Kong Designers Association’s Design 02 Show, alongside the city’s print and graphic work. Proof that a website could be judged as design, not just as technology.
  14. 1999

    WebAward — Outstanding Web Site

    Barely a year in, the work is recognised internationally by the Web Marketing Association’s WebAwards. The first of several, and an early sign that craft travels beyond the local market.
  15. 1998

    It starts with a web designer

    Our founder begins his career designing and hand-coding websites in Hong Kong, at a time when a company’s first web page was still an experiment. The habit formed then — design and build in the same pair of hands — is still how we work.
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