Listen & focus
Review the brand, audience, culture, competitors, channel behaviour, past performance, and the decisions content must influence.

Review the brand, audience, culture, competitors, channel behaviour, past performance, and the decisions content must influence.
Set channel roles, content pillars, campaign moments, formats, voice, publishing rhythm, paid audiences, and KPIs.
Produce platform-native creative and copy, manage approvals, publish, moderate, and amplify the strongest work.
Read creative and audience performance together, adjust spend and formats, and turn findings into the next plan.
Channel and campaign strategy, content calendar, creative concept, copywriting, stills and video, live broadcast, community management, media planning, campaign setup, optimisation, and reporting.