Three-part event mini-site
One branded site with separate entry points for Parts A, B and C across three days, designed for desktop and mobile.
L’Oréal Hong Kong — Macau Beauty Advisor Kickoff 2022
For its second kickoff with the Macau beauty advisor team, L’Oréal Hong Kong brought the programme online under the theme #BloomTogether Macau in 2022. The event ran from 27 to 29 March 2022 in three parts, each with its own entry point on a single branded mini-site carrying the logos of the group’s brands.
Cowise built the live broadcast mini-site and ran the streaming. Instead of a single feed, viewers could watch the main camera angle, an overhead ‘eagle’ angle of the room and the presentation slides side by side, each pushed as its own 1080p stream. Bilingual holding screens covered every stage of the show, from ‘starting soon’ and break time to the thank-you message and an apology screen kept ready in case of technical issues.
Expertise
Multi-angle live streaming
Main angle, eagle angle and presentation slides were streamed as three separate 1080p feeds, encoded with OBS and delivered over Tencent Live Video Broadcasting (LVB), so viewers never lost sight of the slides or the room.
Show-flow holding screens
Bilingual screens for ‘starting soon’, ‘click play’, break time, thank-you and technical standby let the control room switch states without leaving viewers on a blank player.
Streaming operations
Ingest set-up, streaming domains, stream monitoring and bandwidth planning were handled for the full three-day run.