QR badge login
Each attendee’s name badge carried a unique QR code and login ID. One scan took them straight into a personal session on their own phone, with no app to install and no registration on the day.
L’Oréal Hong Kong — Macau Beauty Advisor Kickoff 2021
With travel between Hong Kong and Macau still restricted in early 2021, L’Oréal Hong Kong needed a way to kick off the year with its Macau beauty advisor (BA) team without its management team being in the room. Over two days, 9–10 March 2021, around 50 Macau BAs a day gathered at MGM Theater, MGM Cotai, while the Hong Kong management team led the summit remotely. The programme ran through vision and roadmap presentations, breakout sessions with Hong Kong general managers and a round of team-building games.
Cowise built the two digital layers that connected both sides of the border. Every BA had an interactive mobile web app on their own phone, which they logged in to with a personal QR code and login ID printed on their name badge. From the control room, the event team released questions and games to the whole theatre or to individual teams in real time. In parallel, the theatre cameras and presentation feeds went out on a live broadcast, so colleagues in the L’Oréal Hong Kong office could follow the event as it happened.
Expertise
Real-time game control
A control panel let the event team release questions, hints and rounds to the whole theatre or to individual teams, while scores and results updated live. Three team-building games ran on it in English and Cantonese: Guess it right, an ice-breaker interview game and Colour Match.
Questions and admin portal
Yes / no, multiple-choice, rating, scale, dropdown and open-text questions were grouped by session and brand. The admin portal managed attendees, questions and question groups, recorded login footprints and exported results to CSV.
Live broadcast
Theatre cameras and presentation feeds were encoded through OBS and streamed via Tencent Live Video Broadcasting (LVB) to a branded watch page, which had bilingual holding and waiting screens. The Hong Kong office could follow the event as it happened, while the management team joined the theatre’s LED wall through VooV Meeting.