Bilingual broadcast mini-site
A Chinese and English event site in the exhibition’s visual identity, built for desktop and mobile viewers.
MGM — ‘Awakening’ Special Exhibition Opening
As part of Art Macao 2021, MGM opened its ‘Awakening’ Special Exhibition, which ran until 31 October 2021. The opening on 16 July 2021 combined the exhibition’s opening ceremony with a Greater Bay Area Art Symposium, and was broadcast live for media and art audiences who could not attend in person.
Cowise built the live broadcast mini-site in Chinese and English and ran it through the afternoon. A countdown led into the symposium and then the ceremony, with the player and messages changing for each part of the programme. Media enquiries and press-kit requests were handled from the same page. When the broadcast ended, the site switched to a thank-you message pointing visitors to the exhibition website.
Expertise
Programme-aware states
Countdown, pre-show messages for the symposium and the ceremony, the live player and a post-event screen, each switched on schedule to match the run of show.
Live streaming
The opening ceremony and symposium were streamed live, with partner credits for the chief art media partner and the official live broadcast partners.
Media relations
A single contact point on the page for press releases, photos and interview requests from media watching online.